LAST REVISED: July 10, 2018
Overview of Cookies and Similar Technologies
“Cookies” are small text files that are stored on your browser or device by websites. There are different types of cookies. Cookies served by the entity that operates the website or app you are visiting or using are called “first-party cookies” (for example, cookies served by AgileAssets while you are using our sites and services are first-party cookies). Cookies served by companies that are not operating the website or app you are visiting or using are called “third-party cookies” (for example, we may allow an analytics partner to set a cookie on your computer via our website while you visit our website, and that would be a third-party cookie). “Session cookies” only last as long as your browser or app is open. These are deleted automatically once you close your browser or app. Other cookies are “persistent cookies” meaning that they survive after your browser or app is closed (for example, they may recognize your computer when you re-open our sites and services).
“Pixel tags” (also called Web beacons, clear GIFs or action tags) are small blocks of code installed on (or called by) a webpage, app or advertisement, which can retrieve certain information about your device and browser, including device type, operating system, browser type and version, website visited, time of visit, referring website, IP address, and other similar information (including the small text file (the cookie) that uniquely identifies the device). Pixels provide the means by which third parties can set and read browser cookies from a domain that they do not themselves operate and collect information about visitors to that domain, typically with the permission of the domain owner. “Software Development Kits” (also called SDKs) function like pixels and cookies, but operate in the mobile app context where pixels and cookies cannot always function. The primary app developer can install pieces of code (the SDK) from partners in the app, and thereby allow the partner to collect certain information about user interaction with the app, information about the user device and network information.
“Local storage” refers generally to other places on a browser or device where information can be stored by websites, ads or third parties (such as HTML5 local storage, Flash cookie storage, and browser cache).
Types and Purposes of Cookies and Similar Technologies
Cookies and similar technologies receive and track certain data about your device (such as your device type, operating system, device IP address, mobile network carrier, and anonymous device and advertising identifiers) and interaction with our sites and services (such as access dates and times, features or pages viewed, advertisements and ad features viewed, and approximate location based on your IP address).
If you have provided us with any information that may identify you (for example, through a registration or a request for certain materials), we may associate this identifiable information with information gathered through these cookies and similar technologies. This allows us to offer increased personalization and functionality.
The following outlines the different categories of cookies and similar technologies that our sites and services use and why we use them.
|Operationally Necessary||These cookies and similar technologies are necessary to the operation of our sites and services. This includes technologies that (i) allow you access to our sites and services, (ii) are required to identify irregular behavior on our sites and services, prevent fraudulent activity and improve security, or (iii) that allow you to make use of our functions such as Client Support or similar functions.|
|Functionality||These first- and third-party cookies and similar technologies allow us to offer you enhanced functionality when accessing or using our sites and services. This may include identifying you when you sign in to our sites and services or keeping track of your specified preferences, interests, or past items viewed or utilized so that we may enhance the presentation of content on our sites and services. These cookies and similar technologies also help us provide you and others with social plug-ins (for example, Facebook, YouTube, LinkedIn) and other customized content and experiences.|
|Performance, Analytics and Research||These first- and third-party cookies and similar technologies allow us to assess, improve and research the performance and use of our sites and services, uncover and resolve issues with our sites and services, better understand the interests of people who interact with our sites and services and track advertisement campaign performance and efficiency. This includes the analytics activities that help us understand how our visitors use our sites and services, determine if you have interacted with our messaging or ads or whether you have viewed an advertisement or link, or to improve the content of our sites and services.|
For example, our websites may use the following third-party analytics tools:
Pardot/Salesforce. A marketing automation service that tracks user behaviors on our Sites, email campaigns, and other Services. More information about Pardot can be found here.
|Advertising and Targeting||These first- and third-party cookies and similar technologies are used to deliver relevant ads. For example, we and our approved ad partners, such as Google AdWords, may rely on information gleaned through these cookies and similar technologies to serve you ads that may be interesting to you on other websites and apps. Similarly, our partners may use a cookie or other technology to group users that share a common interest into audience segments and to deliver advertisements and offers that may be of interest to users within a given segment. One way we do so is by allowing network advertising companies with whom we work to place their own cookies when an individual visits our sites and services. This enables the network advertising company to recognize individuals who have previously visited our sites and services. When the individual visits a third-party website on which that network advertising company has purchased ad space, the advertising company can then recognize the individual’s interest in our products and services and deliver one of our advertisements.|
Some of our websites and applications may also use Google’s Remarketing to allow Google to use data about your visits to our sites and services and other websites in order to measure advertising effectiveness and to provide advertisements about our goods and services that may be of interest to you. Google places its own cookies when an individual visits our sites and services that enable Google to recognize individuals who have previously visited our sites and services. When the individual visits a third-party website on which Google has ad space, Google can then recognize the individual’s interest in our products and services and deliver one of our advertisements.
And finally, some of our Sites and Services may use Twitter Ads to provide advertisements about our goods and services that may be of interest to you on Twitter.
Changing Your Cookie and Similar Technology Preferences
You may limit the cookies set in your browser by taking the steps described below. Note that declining cookies may impact your ability to use our services.
Browser settings: You may change your browser’s settings to delete cookies that have already been set and to reject new cookies. To learn more, visit the help pages of your browser:
You may also visit our sites in your browser’s “private” or “incognito” mode, in which case cookies will be set, but deleted when you close the browser.
Opt-Out (EU users): Users from the EU may opt out of non-essential cookies by changing their cookie preferences in their browser. Please review your browser settings to remove third-party cookies.
Similar Technologies: We use technologies that resemble cookies to help track user activities and preferences. For example, we may use web beacons (tiny graphics with a unique identifier embedded on web pages or emails) to track your activities and communicate with cookies. You cannot opt out of web beacons used on web pages but you can limit their use by opting out of the cookies they interact with. You can opt out of web beacons used in emails by setting your email client to render emails in text mode only.